Our “Marketing Online Expert” brand is catering to individuals, small business owners and entrepreneurs whom are looking to expand their marketing efforts on the internet. The terminology of “online marketing” & “internet marketing” has become associated with a broad range of topics in recent years. For many, it literally means only what it says: “marketing on the internet”, in which case it is seen as synonymous with “digital marketing”. For others, however, it has come to be associated more specifically with the worlds of affiliate marketing, information products, and the “make money online” niche. For our purposes, we’ll will be using both terminologies and settle on the following definition:
“MarketingOnlineExpert” will handle topics related to the use of internet properties and traffic to generate leads, sales, or brand awareness. This is typically done via search engine visibility, social media marketing, email marketing, and various forms of paid advertising.
One of the best ways to begin understanding internet marketing is to break down the various goals a business can seek to accomplish using online marketing techniques. The ultimate end goal of marketing is, of course, revenue. With that in mind, we can certainly classify sales as a primary goal of internet marketing, and many businesses do focus on sending traffic directly to paid offers, whether digital product sales pages in an e-commerce store or physical product shelves in a mortar & brick venue.
Lead generation
An immediate or short-term goal of internet marketing, is often lead generation. By using the internet to affordably collect leads rather than make individual sales, a business can then use this lead list to continue marketing for free (or close to free) to potential customers from that point forward with the expectation that multiple future sales will increase the average lifetime value of each lead and result in a greater long-term ROI from each Euro, Dollar our Pound spent on marketing. Lead generation for an online business might consist simply of building an email list, perhaps with customer names associated as well. Lead generation for an e-Commerce business or local “offline” business might also include physical mailing addresses and phone numbers so they can follow up in other ways such as telemarketing or mailing out catalogues and special offers. Other businesses might pursue even more robust lead data such as business information like industry categories or number of employees in the case of B2B marketing, or income ranges and family size in the case of higher-ticket B2C models like insurance sales or real-estate. Since lead generation is often seen as the most common and multi-faceted immediate goal of internet marketing.
Brand recognition
Another immediate goal of internet marketing is growing brand awareness and familiarity. Many businesses are spending a big chunk of their online marketing budget on banner advertisements or video ads primarily for the purpose of getting their brand name, logo, or unique selling proposition (USP) in front of as many eyes as possible as many times as possible. The idea is to increase top-of-mind awareness so that the potential customer will think of the brand in situations when they need that specific need fulfilled. Brand awareness might simply consist of frequent social media posting or a consistent banner ad on a targeted website. Companies know that constantly seeing their brand image in their followers’ news feeds or Twitter feeds accomplishes that same top-of-mind awareness as well as other emotional associations with their brand such as loyalty, pride, good will, and humor.
“MarketingOnlineExpert.com” would like to be your partner and guide to provide as much information to either start doing your own online marketing or be able to convey what needs to happen to the one that is executing your marketing strategies.
Next to that, due to recent development in the market and requests from our customers, we will be providing as much info as possible about opportunities, tools or courses to either start or expand an online business. We will be offering products with resell rights or affiliate promotion which you will be able to use yourselves as well. This would be our way to support you on living the “laptop lifestyle”.
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